The Phenomenon of the Slavic Girl Winter

Eastern Europe is often viewed as an exotic, mystical land by those who have neither lived there nor visited the region. The ideas of the brutalist buildings, post-communist memorials and cold, sometimes rude people, seem to be the standard perception people have in their minds when any European country behind the former Iron Curtain is mentioned. While these stereotypes might already ignite some uncomfortable conversations and can easily make any Eastern European start a quick historical-cultural crash course explaining the differences between our countries, I now would rather focus on the often-overlooked harms and dangers of one particular issue: the fetishization of Eastern European women and the standardized image created of them.

While Eastern Europe is an extremely diverse region with a vast range of cultural and physical differences between the population, the media fails to do it justice by highlighting Soviet heritage and painting them solely as a political mass of blonde and blue eyed people. This indifference towards distinguishing one nation from another serves as perfect soil for creating the image of the typical Eastern European woman. The idea of a tall, blonde, timid housewife with the perfect beauty of a Barbie-doll, mixed with the image of a fur-wearing gold digger has been circulating in the media for decades. More importantly it is currently experiencing its renaissance thanks to freshly popularized TikTok and Instagram trends.

Looking at the videos of people glamorizing the so-called “Slavic girl winter” and decreasing the multiple cultures the ethnicity encompasses  to the modern mob-wife aesthetic, with fur coats, hats and expensive jewelry, made me consider how harmful this portrayal is. Especially since the whole stereotype comes from historic roots that are based on the fact that most people, especially women, could not afford to look the way the trend tells us they do. The aesthetic of the trend is the image of women who were either born or married into families and relationships with men that have either gained their wealth through living off the general public or engaging in crime. 

Just before explaining the problems with the trends, I shall state that there is no problem with people finding the women of the region beautiful or complimenting them for their efforts to look “perfect.” The negatives become more visible when we understand the traumatic past that has led to the creation of this image and the dangerous future these often backhanded compliments hold.

The phenomenon itself can be closely linked to the fall of the Soviet Union and the socioeconomic shifts the post-Soviet states and the countries of the Soviet bloc have experienced. The 90s brought poverty and, especially for women, a drastic change in people’s status within the society. During the Soviet years, every adult was obliged by the law to work, meaning women were not tied to their husbands or male guardians to provide for themselves and their families. The collapse of the Union brought both unemployment and an influx of Western, more conventional beauty and patriarchal media, collaboratively resulting in women creating a new approach to wealth and survival. The idea that women have to be beautiful to be appealing to strong and successful men, who were often their only chance to get over the poverty line, became a widespread concept in society. The approach created an ever-lasting and strong duality between the expectations posed towards women and men.  While men should be strong, wealthy and successful to be able to provide for their wives, women have to be easy  on the eyes and should be ready to serve their men in any way they can.

The international image of the Slavic and Eastern European sex workers can also be closely tied to the above-mentioned logic. When the Soviet Union fell, people tried to leave to the West in a hope of starting a new life. We do not have to look much further to understand the unfortunate turnout of events many women had to go through to be able to support themselves in a new, foreign society far from home. With no other way out of poverty many turned to sex work and the jump in the number of Eastern European women in the industry created a new, fetishized image in the minds of many. Women from the region are now viewed as either parts of the sex work industry or overly attainable in exchange for a high-value life and money. And thus, the image of the expensive-looking gold digger was created. An image that we still struggle to distance ourselves from.

These stereotypes, while clearly holding an ugly mirror towards the reality of the history of the post-communist Eastern bloc pose dangers in the modern day as well. First, they discredit any attempt by regional feminist movements or just women in general to make people focus on anything but their appearance. One of the greatest examples of this is how online communities reacted to images of Ukrainian women fighting for their country. While some did praise them for their strength and bravery, and made an effort to educate themselves about the ongoing invasion, others decided to stick to the fetishization of Ukrainian women – particularly unacceptable during times of war, when violence against women is used to assert power – compounding the harassment women have to experience both in the virtual and real spheres of their lives.

The second most prominent result of these widespread stereotypes is the high number of women from the region becoming victims of human trafficking. It is not unusual for people coming from lower income households to strive to leave their hometowns or countries in the hopes of a better future. While doing so they often fall victim to targeted advertisements, focused on women with certain physical traits. Both the online distributed easy to access work or study opportunities and the seemingly helpful people at the airports can pose grave dangers, as they can end up being linked to organized human trafficking with a special focus on women from the region. The already existing stereotypes and the sometimes-re-emerging fascination with the imagined submissive nature of Eastern European women, a good example of which can be the leaked messages of Andrew Tate and his claims on preferring women from the region, escalate the growth of the market and make women even more vulnerable to the dangers of human trafficking. 

Currently, the trend of the Slavic girl winter, when not used by members of the ethnicity to regain control over certain elements of their own culture, does nothing more than accelerate an already existing prejudice against Slavic and Eastern European women. It pokes holes into the efforts of reducing discrimination and elevating them to a higher level in the public eye than gold diggers and submissive housewives. As with every other fetishized ethnicity, instead of playing into the general stereotype, the public should rather educate themselves about the diverse and captivating histories and cultures of the region, make efforts to celebrate those representatives of the Eastern European women who deserve the most praise and be aware of the harm generalization brings about.